Running a gym in 2025 isn’t just about having great equipment or skilled trainers - it’s about building a brand and experience that people want to be part of. If your membership growth has slowed, the good news is that there are clear, practical steps you can take to turn things around.
Here are five proven ways to attract more members to your gym and keep them coming back.
Most people will meet your gym long before they walk through the door - through your website, Google listing, or social media profile.
If your online presence looks outdated or unclear, potential members might move on within seconds.
Take a step back and check:
• Does your website clearly show what makes your gym different?
• Is it mobile-friendly and fast to load?
• Do your photos and visuals reflect the energy of your space?
First impressions happen in seconds - make sure yours reflects your gym’s real value.
Your gym’s branding is more than a logo. It’s the feeling people get when they see your name, your posts, or your walls.
A strong, consistent identity builds trust and makes your gym memorable, while inconsistent graphics or outdated visuals can make your business look less professional than it really is.
Think about the colours, typography, and photography style you use across everything: from social media posts and signage to clothing and app graphics. Consistency tells people that you care about quality.
At Tive, we’ve helped gyms and trainers reshape their visual identity to match their energy - and watched their inquiries increase as a result. When your brand looks as powerful as your sessions feel, people take notice.
People don’t just join gyms - they join tribes.
Host events, celebrate milestones, and share member stories on social media. Encourage clients to tag your gym in their posts. It not only strengthens your existing community but also gives outsiders a window into your culture.
When members feel seen and valued, they become your best marketing channel.
Instead of relying only on discounts or promotions, focus on experiences that let people feel what your gym offers.
Ideas to try:
• Free open days or taster sessions
• Themed fitness challenges
• Small group workshops or transformation programmes
People are far more likely to commit once they’ve experienced your environment firsthand.
ou don’t need to go viral - but you do need to stay consistent.
Post regularly on social media, show what happens behind the scenes, share workout tips, and highlight member results.
Even small updates remind people that your gym is active, approachable, and full of life.
If you’re too busy to handle content yourself, consider scheduling tools or working with a designer to create branded templates that make posting easier and faster.
Attracting more members isn’t about gimmicks or endless promotions - it’s about showing who you are, clearly and consistently.
When your gym’s brand, community, and experience all align, growth becomes natural.
